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Since your meta title can be different from your main title, it's better to use keyword-rich words. SEO Inc uses our in-house search engine optimization tools and website optimization techniques to drive revenue and increase your bottom line. Search Engine Optimization Techniques. Search Engine Optimization or SEO is the process which improves the company's website by increasing its visibility in search engines. Breaking news, updates, insights, analysis and guides covering SEO, PPC and all things search from the Search Engine Land team and subject matter experts. Don't know what search engine optimization is? SEO stands for search engine optimization. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. Adit Microsys. Step 4 Expand the URL Options . The term Search Engine Optimization (SEO) refers to the process of optimizing a website for search engines. 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